I attended the Southern Marketing Breakfast Meeting on Saturday 23 July 2011. The committee was set up about 18 months ago in an effort to promote and market Rotary across our District. It was attended by 8 people, representatives from some of the clubs in the southern part of our district, with the aim of getting more reps from other clubs for the next meeting.
Calcultta Night at Rossdale Golf Club on Monday 31 October 2011
This social and fundraising night will be one of the events that the committee is organising to raise money for the Salvation Army Bus for Dingley. It was agreed that there would be an annual fundraiser to promote to communities with limited number of tickets spread across our clubs to invite guests. Every year, the reps from clubs will submit a charity project to raise money and the committee will vote on it. The annual fundraiser will be promoted across business and council and community in the region. As well as raising money for a worthy cause, it will be a way to promote Rotary in the region and also boost membership.
I will be assisting this event by organising the social media around it.
Rotary Billboards Now Ready for Erection
Rotary billboards (about the size of a House for Sale sign) are ready to go and clubs are invited to get in contact with Kevin Harrison to erect the sign outside their club meeting place OR member's might want to put up outside their business or any other area they see fit. This sign promotes Rotary "The Best Job That You Never Get Paid For" and it would be well worth our interest to see if these signs can be erected anywhere for additional promotion at no cost to us.
Money Spinners
If we want to borrow money spinners for any fund raising events or activities then there are two available through RC Noble Park and RC Mordialloc. It's just a matter of getting into contact with Claire Button with time and date needed.
Cinema Advertising at Southland Cinemas
The committee approached Southland Cinemas for cinema advertising and for very little cost, we will put in a proposal to run 3 x 30 seconds adverts for Rotary using the jingle developed. It was decided that movies on Thursday and Fridays and Sundays for afternoon and evening shows (and those on Cinema Europa) will be best targeted at our preferred audience.
Public Relations Grant
The committee will be submitting for a PR grant this year again (District puts in one third of the amount) but ideas for promotion and marketing are needed asap. Already, last year Think Tank was approached who did a social media survey to find out that Rotary does not have a presence 'front of mind' when it comes to community service - we have no image out in the public. As a result, they have developed a social media platform but the gaps are that there is very little input by way of human interest stories that can be promoted and communicated through the site at a multi-district level so the platform has not been rolled out as yet until this component is complete. Last year, the money was spent on Rotary Today little brochures and a Corporate A4 brochure used for corporate alliances.
Committee asked to submit ideas of how they can spend money for effective marketing by Sunday 24 July.
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