Over 400 Rotarians across Australia attended the national membership and marketing conference called, "Toward a Stronger Australian Rotary" at the Hellenic Club in Canberra on Saturday and Sunday 21-22 August 2010.
The focus of the conference was to look at ways to make Rotary stronger and more effective. It was also to look at how to improve Rotary awareness nationally and locally as well as focus our services to best serve our communities.
RI President Ray Klinginsmith opened the conference and asked cowboys to apply "cowboy logic" and make Rotary clubs, "bigger, better and bolder". The fundamental principles of cowboy logic was to take pride in your work, talk less and say more.
His strategic priorities were:
* Develop Leaders (through effective leadership programs; succession planning; mentoring; education on Foundation programs)
* Extend Rotary (create new clubs)
* Encourage strategic planning at club and district levels (through club visioning of a 5 year plan; develop action plans; follow up with club assembly; have an elevator pitch; and develop a club leadership plan)
* Focus on and Increase on Humanitarians service
Throughout the 2 days of the conference, participants had plenty of opportunities to share ideas about what they do in their clubs in these areas and to learn new ideas, tips, hints, techniques, tools to take back to their own clubs.
To support and strengthen Rotary clubs some ideas suggested were:
* foster club innovation and flexibility
*review club meeting structures
*promote diversity (get more women in the club)
*improve member retention and recruitment
* have fun
*gree visitors
For Enhancing Public Image and Awareness:
*Celebrate 23 February - Rotary Day for the whole week
*Publicise club projects through local media and radio
* Build relationships with local media and community service groups and agencies
* Get a Facebook page: use social media
* Engage with businesses in the area
*Update your website
* Have a marketing plan
*Wear your Rotary badge
Overall, the three themes that came out of the weekend are:
CONNECT PEOPLE
SHARE IDEAS
IDENTIFY RESOURCES
You can read Twitter updates on the conference at: www.twitter.com/moorleighmoorab
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